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Game Industry Revolutionizes User Interaction with Virtual Humans
- Writing language: Korean
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- Information Technology
0000-00-00 00:00:00
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Summarized by durumis AI
- The game industry is driving innovation by utilizing virtual humans to interact with users.
- Along with the rapid growth of the virtual human market, game companies are actively engaging with fans through virtual characters, establishing them as a crucial pillar of marketing.
- The virtual human market is expected to expand further in the future, and game companies are projected to continue employing various marketing strategies to cater to fan demands.
The gaming industry is currently revolutionizing the way it interacts with users by leveraging virtual humans. With the rapid growth of the virtual human market, game companies are actively engaging with fans using virtual characters. Netmarble utilized the virtual idol group, Maeum, to host YouTube live broadcasts, providing opportunities for direct interaction with fans. Furthermore, Smilegate's Han Yu-a and Krafton's virtual singer, Anna, have gained recognition through music releases and diverse activities. These virtual characters have solidified their position as a crucial component of marketing within the gaming industry.
The virtual human market is projected to expand further in the future. According to Emergen Research, a global market research firm, the virtual human market, which was valued at approximately $10 billion in 2020, is anticipated to reach roughly $527.5 billion by 2030. In conjunction with this, the virtual influencer market is expected to surpass the human influencer market by 2025.
Netmarble's Maeum captivates fans through real-time interaction, while Smilegate's Han Yu-a fosters closer relationships with fans through music releases and diverse activities. Krafton's virtual singer, Anna, has also attracted attention by showcasing a unique voice and performance through AI voice technology.
Gaming industry officials predict that "as future technologies advance, the utilization of virtual humans will continue to expand, and diverse marketing strategies catering to fan demands will persist."
Source - Netmarble
