This is an AI translated post.
Blast, Pioneering the Virtual Entertainment Market
- Writing language: Korean
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Base country: All countries
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- Information Technology
0000-00-00 00:00:00
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Summarized by durumis AI
- Blast has launched the virtual idol 'Playv' based on VFX technology, recording 200,000 initial sales and leading the virtual entertainment market.
- Playv's success stems not only from technological prowess but also from the harmony of communication with fans, musical content, and continuous technological advancements, demonstrating the potential of virtual idols.
- Blast is expected to contribute to the development of the virtual entertainment industry through the expansion of various entertainment content beyond virtual idol production in the future.
The virtual idol group PLAVE is achieving success through the innovative technology and strategic planning of the startup Blast. PLAVE is a virtual idol designed to enable interaction with real people, and it has formed a strong fandom by exceeding 200,000 initial sales. Their success is a prime example demonstrating the potential of virtual idols, emphasizing the importance of technological detail and fan interaction, and foreshadowing continued growth.
Blast is a company founded by CEO Lee Seong-gu, who previously worked at MBC. It entered the virtual idol market by combining VFX, animation, and Unreal Engine technology. Based on his experience overseeing special effects in various popular dramas during his time at MBC, CEO Lee has utilized exceptional technological prowess to bring PLAVE's characters and stage performances to life. While there were some initial technical shortcomings in PLAVE's early live performances, they rapidly improved quality within a short period, surprising fans.
PLAVE's success is not limited to technological prowess alone. The content combining the core members' musical abilities and star quality has garnered immense love from fans, and Blast's role as their entertainment agency continues to expand. They prioritize interaction with fans, openly acknowledging shortcomings and integrating them as part of their content, fostering a sense of familiarity and kinship.
Technological detail is also a crucial success factor. Blast has developed its own technology to resolve the issue of body interference in virtual characters, successfully implementing intricate motions like foot movements in real-time. As a result, PLAVE's performances feel more natural and vibrant, enhancing fan immersion.
Blast is expected to expand beyond virtual idol production into a broader range of entertainment content in the future. PLAVE, which has showcased the potential of virtual idols, is just beginning its journey. Their future endeavors will play a significant role in shaping the development of the virtual idol and technological entertainment industries.
Source - Blast
