This is an AI translated post.
Evolution of Virtual Artists and Shifting Public Perception
- Writing language: Korean
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- Base country: All countries
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- Entertainment
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Summarized by durumis AI
- SM Entertainment's virtual artist, æ-Nivis, has debuted, expanding the aespa universe by bridging the gap between the virtual and real worlds.
- Within the aespa universe, æ-Nivis demonstrates the new potential of virtual artists through differentiated technology and narrative.
- With the advancement of technology, interest in virtual artists is increasing, and æ-Nivis presents new possibilities as a virtual influencer.
SM Entertainment's virtual artist, æ-Nivis, has officially debuted with her first single, 'Done'. æ-Nivis is a character derived from the aespa universe and was created using AI and VFX technology. In the music video, she transforms into various forms, including 2D toon style and casual 3D, highlighting her characteristics as a virtual artist. æ-Nivis's activities transcend the boundaries between the virtual and real worlds, playing a role in expanding aespa's worldview that connects the real world and the virtual world.
aespa operates based on a unique worldview that connects two worlds, and æ-Nivis plays a crucial role within that worldview. Notably, æ-Nivis has captured the public's attention with her advanced technology and narrative, differentiating her from existing virtual artists. The existence of æ-Nivis opens up new possibilities for virtual artists and further expands the interaction between virtual characters and the real world.
With the advancement of technology and public awareness, interest in virtual artists has surged. While in the past, cyber singers like Adam faced limitations, today's technology has overcome those obstacles. æ-Nivis is a product of this evolution, blurring the lines between the virtual and real and charting a new path for virtual influencers.
Source - SM Entertainment