SM Entertainment (hereinafter SM)'s first virtual artist, nævis, has officially begun a new narrative in the real world. Released on YouTube's nævis official channel at 6 PM on the 23rd, 'The Birth of nævis' is a video content that depicts nævis' first narrative of transitioning from the digital world (KWANGYA) to the real world. The video vividly depicts nævis, who has gained a physical form from a digital existence and was reborn, and can be enjoyed in a version that enhances immersion through Dolby Vision and Dolby Atmos on the U+tv Dolby exclusive theater of LG U+ IPTV service.

This video not only previews what nævis will showcase as an artist but also foretells a diverse IP universe that unfolds based on a vast worldview that transcends the real world and the digital world (KWANGYA), raising expectations for the group's debut and full-fledged activities starting in September. nævis, presented by SM's Virtual IP Center, is a character that first appeared as an assistant who helps the four members in aespa's worldview story, and made a strong impression by participating in the song 'Welcome To MY World' included in aespa's third mini-album. Moreover, she appeared on the stage at aespa's second solo concert '2024 aespa LIVE TOUR - SYNK: PARALLEL LINE -' leaving a deep impression on the fans.

nævis was vividly created using Giant Step's hyper-real VFX technology, and in the future, she will be active in various forms such as casual 3D or toon styles that flexibly change according to the characteristics of the platform. In addition, based on the voice implemented through AI voice technology, she plans to expand the IP universe through content produced by generative AI, such as music, webtoons, games, MD, brand collaborations, and more. This will place nævis at the center of diverse cultural content beyond music.

SM's innovative attempt is expected to be a significant milestone in creating a new era of culture by breaking down the boundaries between virtual artists and the real world. Expectations are high for the various activities and stories that nævis will unveil in the future.