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SM Entertainment Debuts Virtual Artist nævis... A New Era Begins?
- Writing language: Korean
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- Information Technology
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Summarized by durumis AI
- SM Entertainment debuted its first virtual artist, nævis, on September 10th, and expressed nævis's first step toward freedom with the debut single 'Done'.
- nævis is a key figure in the aespa universe and has made her real-world debut after four years of preparation. She is expected to target the virtual idol market with various content such as webtoons, games, and MD products.
- Unlike real-world artists, nævis has no limitations in her schedule and has the potential to be active in various fields. SM expects nævis to lead a new era of idol culture.
SM Entertainment's first virtual artist, nævis, will begin her activities with the release of her debut single 'Done' on September 10th.
This song symbolizes nævis's first step towards freedom, breaking free from a long period of suppression. It features grand synth sounds and narrative, expressing her determination to enter a new world.
nævis is a crucial figure in the æspa worldview, and she has appeared in the real world after four years of preparation.
SM plans to expand nævis into various contents, including webtoons, games, and MD products, to aggressively target the virtual idol market.
The emergence of nævis symbolizes a shift in the virtual artist market. She has been realistically implemented with hyper-real VFX technology, comparable to real idols.
Unlike real-world artists, nævis has no schedule limitations and has the potential to work in various fields.
Through these characteristics, SM is expected to lead the idol culture of a new era.
SM plans to apply and utilize webtoons, games, and MD products simultaneously with nævis's debut.
As nævis can handle schedules that are impossible for real-world artists, it is expected that a new era will unfold.
Source - SM Entertainment
