This is an AI translated post.
The Success of Virtual Idol Playve's Collaboration with Aniplus
- Writing language: Korean
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Base country: All countries
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- Entertainment
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Summarized by durumis AI
- The collaboration between virtual idol Playve and Aniplus has achieved great success, including exceeding 200,000 initial album sales.
- Aniplus recorded strong results in the third quarter of 2023 by leveraging the growth of the subculture market and Playve's popularity.
- Virtual idols and the subculture market are expected to expand further in the future, and Aniplus is exploring business opportunities through various collaborations and content expansion.
The collaboration between virtual idol PlayB and Aniplus has been a huge success. Aniplus is actively leveraging the popularity of Japanese animation IPs and virtual idols, fueled by the growth of the subculture market. In particular, PlayB has rapidly gained a fanbase with its outstanding star power and vocal skills, surpassing 200,000 copies in initial album sales.
Aniplus recorded KRW 38.9 billion in revenue and KRW 7.4 billion in operating profit in the third quarter of 2023. The collaboration with virtual idol PlayB was one of the driving factors behind this growth. Increased subculture game development and strengthened animation licensing competitiveness are also contributing to Aniplus's continued success.
The virtual idol and subculture market is expected to become even more mainstream in the future. Companies like Aniplus are creating new business opportunities by exploring various collaborations and expanding content to align with this trend.
Source - Blast
