This is an AI translated post.
Virtual Idols are Emerging as the New Players in K-Pop
- Writing language: Korean
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Base country: All countries
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- Entertainment
0000-00-00 00:00:00
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Summarized by durumis AI
- Virtual idols utilize visual effects and artificial intelligence technology to transcend the limitations of traditional idols, and market research predicts that they will form a market worth 24 trillion won by 2028.
- With the successful debuts of virtual idol groups such as Playb, Nivis, and SynEight, major entertainment companies are actively investing in virtual artists as a next-generation growth engine.
- Virtual idols are expected to continue to gain popularity in the future by reducing the risks associated with real-world idols and building strong relationships with teenage fans.
Virtual idols are becoming a new trend in K-pop, and major entertainment companies are putting their lives on the line.
Virtual idols, a combination of visual effects (VFX) and artificial intelligence (AI) technology, go beyond the limitations of traditional idols and offer greater scalability. According to market research, the virtual YouTuber market is expected to grow at an average annual rate of 35.6%, reaching 24 trillion won by 2028.
In fact, the virtual idol group Playve proved its popularity by topping MBC's "Show! Music Core," beating out Le Sserafim and NMIXX. Playve's debut album sold 27,000 copies, while its second mini album achieved record sales of 560,000 copies. This success is also evident in merchandise sales, with Playve's pop-up store generating over 7 billion won in revenue.
Source - Blast
Major entertainment companies are considering virtual artists as the next growth engine. SM Entertainment unveiled the virtual artist Naivis, HYBE's subsidiary Supertone debuted the girl group SynDeight, and OnMind launched the boy group EONIT, marking the beginning of their activities.
Virtual idols are attracting attention because they can reduce the risk of incidents and accidents that real idols face. In addition, teenage fans are familiar with the metaverse and virtual world, so they feel a stronger sense of intimacy with virtual idols, suggesting that their popularity will continue to grow.
