2023 was the year virtual idols gained significant popularity in South Korea. While it started somewhat later than overseas, virtual idols have become a new trend in the K-pop market thanks to technological advancements and public interest. Especially with Generation Z, where digital content is mainstream, interest in virtual idols is growing.

Virtual idols operating with a K-pop identity showcase unique characteristics, offering a charm different from existing idol groups. Naevis, an AI virtual idol created by SM Entertainment, has already garnered attention from many K-pop fans and is set to debut in September. Naevis is generating high expectations for its technological sophistication and musical quality, gaining trust due to its affiliation with a major entertainment agency.

Furthermore, Apoki (APOKI) is a virtual character that has been active for a long time, even before the virtual industry in Korea thrived, and has achieved considerable popularity overseas. She attracts attention with her Disney-like appearance and high-quality content, actively participating in the K-pop scene through collaborations with various idols. Apoki, particularly through her collaboration with KARD's Somin, is receiving more recognition, blurring the lines between virtual and real idols.

MAVE: debuted as an AI idol resembling humans, gaining widespread popularity both domestically and internationally with their debut song "Pandora." Their music and performances appealed to traditional K-pop fans, and they have showcased high-quality music in their subsequent albums.

PLAVE is a group that combines cartoon-style characters with K-pop, operating with a unique concept that is particularly popular in South Korea. They have consistently grown since their debut and recently topped Melon charts with their comeback song "Pump Up The Volume!" PLAVE is receiving immense love from fans for their unique colors and performances, proving their abilities as a self-produced group.

With the emergence of such diverse virtual idol groups, they are increasingly likely to grace K-pop year-end awards ceremonies with special stages. Virtual idol performances will offer viewers a novel experience and break down the barriers between the virtual and reality through communication with the public.

Virtual idol performances, featuring high-quality music and choreography, offer a different kind of charm compared to traditional idol groups, promising fans a unique experience. Their presence at the year-end awards is anticipated, and the prospect of more virtual idols dominating the K-pop market in 2024 is high.