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MAVE: Laying the Foundation for Global Success

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Summarized by durumis AI

  • MAVE, a virtual idol jointly produced by Netmarble and Kakao Entertainment, is gaining immense popularity both domestically and internationally thanks to its outstanding music and performance. Notably, the music video for "What's My Name" has garnered over 11.4 million views on YouTube, captivating global fans.
  • While MAVE is based on AI technology, it actively interacts with fans like real-life idols, building a global fandom through SNS and online platforms, enhancing its growth potential.
  • MAVE represents a new paradigm born from the fusion of AI and entertainment, and is expected to significantly impact the entertainment industry in the future. Their journey will serve as a crucial benchmark, showcasing the potential of virtual idols and providing a glimpse into the future of the entertainment industry.

[Photo provided by Netmarble]

A collaboration between game company Netmarble and Kakao Entertainment
Single YouTube video views exceeded 28.5 million
Mave is getting more attention overseas


Mave, a virtual idol girl group jointly produced by game company Netmarble and Kakao Entertainment, is showing potential for success. The four-member Mave gained attention with its debut concept of crashing from the future world Idipia (IDPIA) to the present Earth.

Mave is recently attracting much attention, with a single YouTube video recording 28.5 million views. The music video for Mave's new song "What's My Name" has already surpassed 11.4 million views, garnering great popularity. Notably, the video is attracting more interest overseas than domestically, drawing attention. In fact, 80% of the viewers of this video are overseas viewers, demonstrating its global popularity.

Although Mave is an AI idol, it has formed a fandom no less than real-life idols. They communicate with their fans through SNS and various online platforms, continuing activities similar to real-life idol groups. As a result, Mave is gaining a global fanbase, increasing its potential for future growth.

Furthermore, Mave's success showcases a new paradigm created by the fusion of technology and entertainment. The development of AI and graphic technology has made it possible to create more realistic virtual idols, which is expected to have a significant impact on the entertainment industry going forward.

One of Mave's secrets to popularity is their exceptional music and performance. They showcase singing skills and choreography comparable to real-life idols, captivating fans worldwide. Notably, songs and content in various languages targeting global fans further boost their popularity.

It is exciting to anticipate what new appearances and music Mave will surprise fans with in the future. Their journey will be a crucial benchmark for gauging the future of the entertainment industry, exceeding the potential of virtual idols.

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