This is an AI translated post.
FinT Launches 'Hololive Production X Campaign Plan' Targeting Gen Z
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Summarized by durumis AI
- FinT has launched the 'Hololive Production X Campaign Plan' in collaboration with Hololive Production, running a gift campaign on X targeting Gen Z virtual YouTuber fans.
- The campaign aims to maximize brand influence by leveraging the high enthusiasm of virtual YouTuber fans to increase brand awareness and social media conversation.
- The campaign anticipates rapid viral effects and UGC creation through the passionate participation and social media interaction of virtual YouTuber fans, supporting businesses in their young consumer target marketing.
FinT has launched a full-scale 'Hololive Production X Campaign Plan' in collaboration with Hololive Production.
This campaign targets VTuber fans, mainly Gen Z, and aims to raise brand awareness by conducting a gift campaign on X (formerly Twitter) to attract young audiences.
It also plans to maximize the brand's influence by eliciting enthusiastic participation from VTuber fans and increasing social media engagement.
The campaign aims to help businesses target young consumers by leveraging the influence of VTubers, who are popular and passionate among Gen Z.
One of the reasons VTubers are gaining attention on X is that their communities are very passionate and enjoy real-time interaction with them on social media.
This allows us to expect a fast and efficient viral effect.
Plumdy's collaboration example is a successful case where a marketing campaign utilizing VTubers sold out products quickly and generated tens of millions of UGCs (user-generated content) on Twitter.
It has garnered the attention of businesses due to the significant impact of VTuber fans enthusiastically responding to the brand and promoting products in real time.
Source - FinT
