This is an AI translated post.
SOOP, New Streamer Acquisition Expected to Boost Traffic
- Writing language: Korean
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Summarized by durumis AI
- SOOP is expected to experience new traffic inflow and revenue growth due to the acquisition of streamers from Naver's 'Chijijik' platform.
- The expansion of the sponsorship economy and increased user spending, coupled with the influx of younger users and major events, are projected to significantly boost traffic in the second half of the year.
- Participation in G-Star is anticipated to motivate streamers to join and expand content-based advertising revenue. The company also expects the influencer advertising market to grow, and it remains attractive from a valuation perspective due to its low PER.
Shinhan Investment Corp. stated that SOOP is expected to see new traffic influx due to a large-scale streamer migration to Naver's streaming platform, 'Chijik'. Particularly, over 20% revenue growth is anticipated in both the third and fourth quarters, driven by the expanding supporter economy culture and increased user spending. Furthermore, the influx of young users aged 10 to 20, and major events like the Paris Olympics and the League of Legends World Championship are projected to significantly boost traffic in the latter half of the year.
SOOP's participation in G-Star is analyzed as a strategy to motivate streamers' migration to the platform and expand content-based advertising revenue. Shinhan Investment Corp. predicted that the influence of streamers will grow to a level similar to that of celebrities, leading to rapid expansion in the influencer advertising market.
Currently, SOOP's price-to-earnings ratio (PER) stands at around 11x, highlighting its attractive valuation. Despite controversies surrounding certain streamers, the active streamer count exceeds 15,000, and the analysis suggests that the financial impact will be minimal.
Source - SOOP
