COVER, which operates Hololive Production, and CAPSULE, a next-generation entertainment company, have collaborated to open a special pop-up store called "Cheer UP" in Korea. This pop-up store is being held in Hongdae, Seoul, and features limited-edition products featuring special illustrations of popular Japanese virtual YouTubers (VTubers).

The "Cheer UP" pop-up store features a total of six popular Japanese virtual YouTubers, including Ozora Subaru, Usada Pekora, Gawr Gura, Koseki Bijou, Kaela Kovalskia, and Kobo Kanaeru. At the store, fans can purchase limited-edition goods featuring special illustrations of these members, and there are various attractions such as a large photo zone.

This pop-up store is part of the "Cheer UP" series that was successfully held in Taiwan, and it was specially prepared for Korean fans. This pop-up store offers limited-edition floral shirts that are only available in Korea, and a set of six limited edition tickets are given free of charge to all purchasers. Also, purchasers who spend 35,000 won or more will receive one of six transparent photo cards.

Fans who visited the pop-up store praised the variety of goods available for purchase, but some reviews expressed disappointment with the lower-than-expected quantity. There was also criticism regarding the lack of entertainment options beyond the goods purchase.

This event will run from August 31st to September 8th, and will operate from 11:00 AM to 8:00 PM, with 50-minute intervals. A reservation is required to visit the pop-up store, and each person can only reserve one entry ticket. For more information, please visit the "Cheer UP" official SNS channels.