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Zepeto Launches Virtual Items in Collaboration with Coach
- Writing language: Korean
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Summarized by durumis AI
- Naver Z's metaverse platform 'Zepeto' has unveiled 11 new items from the 2024 Spring Collection and a 'Colorful World' themed video booth in collaboration with American fashion brand 'Coach'.
- Zepeto users can try on and purchase Coach virtual items for their avatars. At the Colorful World booth, they can create and share photos and videos.
- Naver Z continues to collaborate with global fashion brands to empower Gen Z users to express themselves freely in the virtual world. To celebrate the collaboration with Coach, a Style Battle event will be held until the 30th.
- Collaboration between Zepeto and Coach
- 11 Coach items and a video booth released
- Global fashion marketing targeting Gen Z
Source - Naver Z
Naver Z Corp., the operator of the metaverse platform 'Zepeto,' announced on the 19th that it has collaborated with American fashion brand 'Coach' to release 11 new items from the Coach 2024 Spring Collection and a 'Colorful World' themed video booth.
Zepeto users can try on and purchase 11 Coach virtual items, including quilted shoulder bags, sunglasses, and shoes, for their avatars through this collaboration. At the Colorful World booth, they can create photos and videos to share with other users.
Naver Z Corp. is supporting users to freely express themselves in the virtual world through collaborations with global fashion brands through Zepeto, which has a primary user base of Gen Z.
Zepeto is also hosting a Style Battle event until the 30th to commemorate the collaboration with Coach. This event is conducted by styling Zepeto avatars with various items and receiving votes from other users. Users who receive the most votes will be eligible to receive real-life prizes, including a Coach Quilted Tabby Shoulder Bag.