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SKT to Host Cheer-Up Events for Paris Olympics, Utilizing AI and AR Technologies
- Writing language: Korean
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Summarized by durumis AI
- SK Telecom will provide various events and digital content utilizing AI technology to cheer for the South Korean delegation for the 2024 Paris Olympics.
- Through the AI personal assistant app 'A.', users can take profile pictures with athletes and experience the torch lighting indirectly through the 'T Torch Lighting AR event.'
- SKT will be cheering for the athletes and raising the excitement for the Olympics by providing short-form videos of the athletes' training process and fun short-form content featuring Paris landmarks as backgrounds.
- AI and AR technology-powered Olympic cheering event
- Team SK launch ceremony and various events
- Cheering for the Korean national team with digital content
Source - SKT
SK Telecom (SKT) will present various events and digital content to cheer for the Korean national team at the 2024 Paris Olympics. SKT, which has officially sponsored the Korea Sports Council since last year's Hangzhou Asian Games, has held a 'Team SK' launch ceremony at the Olympic stage and prepared various participatory events using AI technology and more.
An event will be held through the AI personal assistant app 'A.' to take couple and group profile pictures with national team athletes, including Hwang Sun-woo (swimming), Park Hye-jeong (weightlifting), and Oh Sang-uk (fencing), whom you want to cheer for. If you upload the completed profile picture to Instagram, you will have a chance to win gifts such as chicken, pizza, and delivery app gift certificates. A total of 300 winners will be announced every week during the Olympics.
In addition, an event will be held from July 18th to August 8th to give away Shinsegae gift certificates to those who register an athlete cheering message on their AI profile picture.
A 'T Torch Lighting AR Event' has also been prepared for sports fans to experience the moment of the Olympic torch lighting firsthand. The digital torch will be spread through SNS channels, and AR filter technology will be used to light the T torch by putting your hands together. Winners will receive prizes such as the latest smartphones and Airpods Max.
SKT plans to publish various digital content featuring the Korean national team. Short-form video content featuring the faces of the athletes who have been training hard in the lead-up to the big tournament will be released sequentially before each athlete's Olympic competition schedule. In addition, using surreal virtual CG, fun short-form content will be provided using the athletes and 'T brand' against the backdrop of various landmarks in Paris where the Olympics will be held. These contents can be found on the official SKT YouTube channel or the sports YouTube channel 'Scryke.'
