PLAVE is writing a new chapter in virtual idol history. On the 20th at 6 PM, PLAVE's new digital single 'Pump Up The Volume!' was released, and the song immediately topped various music charts, demonstrating PLAVE's extraordinary popularity and popularity.

'Pump Up The Volume!' entered Melon's 'Hot 100' chart at No. 1 and the 'Top 100' chart at No. 6 as of 7 PM on the 20th, and achieved a major feat by topping both charts at midnight on the 20th. As of 1 PM on the 21st, it maintained its No. 1 position on the 'Hot 100' and No. 9 on the 'Top 100', showing continued popularity.

This makes PLAVE the first male idol group to top Melon's 'Top 100' chart in 2024. They are also the sixth male idol group to top Melon's 'Top 100' chart, following BTS, BIGBANG, NCT Dream, SEVENTEEN, and EXO.

In addition, 'Pump Up The Volume!' is also ranked No. 2 on YouTube's Trending Music, showcasing PLAVE's exceptional influence. This new song, 'Pump Up The Volume!', is a song that blends exciting band sounds with retro sensibility. It was completed based on a melody that the members composed spontaneously during a live broadcast last June, highlighting PLAVE's unique freshness.

This is not the first time PLAVE has set a 'first' record. During the promotion of their second mini album, 'ASTERUM: 134-1', released in February, PLAVE achieved first place on a terrestrial music program, which is a first for a virtual idol. The album also achieved the shortest time to surpass 1 billion cumulative streams, entering Melon's 'Billions Club'.

As such, PLAVE has set another 'first' record with their new song 'Pump Up The Volume!', and expectations are high for what new history they will create in the future. PLAVE has solidified its position as a 'trend idol', beyond being a 'trend virtual idol', and their future moves are drawing attention.