This is an AI translated post.
Lotte Cinema Counters CGV with Subculture Space 'V Square'
- Writing language: Korean
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Summarized by durumis AI
- Lotte Cinema has opened 'V Square', a virtual YouTuber content space at its Konkuk University entrance branch, countering CGV's live performance content.
- V Square is composed of a VTuber character collaboration cafe, a merchandise sales store, etc., targeting subculture consumers and expanding the theater from a simple movie viewing space to a cultural experience space.
- In addition to V Square, Lotte Cinema is operating role-playing experiences, emotional experience exhibitions, etc., creating synergy with theater businesses and responding to CGV's exclusive release of idol concert live video.
Lotte Cinema is introducing a subculture space called "V-Square" at its Konkuk University entrance branch, where visitors can enjoy virtual YouTuber (VTuber) content, in response to rival CGV's live performance content.
V-Square is composed of a VTuber character collaboration cafe, a goods store, a storytelling exhibition space, etc., attracting the attention of subculture consumers. Lotte Cinema's strategy is to expand the theater from a simple movie viewing space to a diverse cultural experience space through this space, thereby increasing customer inflow.
In addition to V-Square, Lotte Cinema is also operating "Live Cinema", a role-playing experience at its Hongdae branch, and "Random Square", an emotional experience exhibition at its World Tower branch, to encourage theater visits.
This subculture strategy is a response to CGV's increase in exclusive releases of idol concert footage, and aims to create synergy with the theater business through various cultural content.
Source - Lotte Cinema X
